E-Markets:
An Investigation of Value Drivers and Business Implications
Dr
Mohini Singh,
Dr
Karin Geiselhart
and Professor
Bill Martin
Business to business e-commerce is by far the largest segment of the
Internet economy. It is estimated to reach $6 trillion by 2004. The large
amount of bid, order and transaction management for the B2B procurement of
parts and supplies require assistance from auxiliary services such as
e-markets. An ‘e-market' functions as a trusted intermediary whose
well-integrated business procedures and technology save costs and
streamline the purchasing and sales processes. e-Markets are proliferating
at an astounding rate because of the benefits they offer buyers and
sellers. For buyers e-markets lower purchasing costs while reaching new
suppliers. For suppliers e-markets lower sales costs and help the supplier
reach new customers. e-markets play a major role in industries that have a
large market size, fragmented supply chain, unrecognised vendor or product
differentiation, high information costs, high product comparison costs and
high work flow costs.
The role of e-markets in the B2B e-business has been identified,
however, with evolving e-business models and technological developments
that are taking place, concerns for their success, survival and the value
they add to B2B e-commerce are becoming important questions. This research
project aims to investigate business, technological and organisational
issues pertinent to e-market success in business-to-business e-commerce.
It will also establish the benefits of e-procurement facilitated by
e-markets. The value created by ‘e-markets' to businesses also leads to
the success and survival of these intermediaries as new Internet based
business ventures.
This research will identify the benefits of ‘e-market'
facilitated procurement in terms of reduced purchasing and information
costs, and increased market share in B2B exchanges, determine the
strengths and weaknesses of blending online services with traditional
offline networks for business expansion, determine appropriate revenue
models for extracting payments for ‘e-market' facilitated services and
identify the skills needed by the employees, buyers and suppliers
(business partners) to capitalise on technology and enrich the
e-procurement services.
This project is funded by the RMIT Faculty of Business Collaborative
Grant Scheme.
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